Author Archives: glorialeeonline

The Fool Proof Social Marketing Plan

Your colleagues, countless articles, the success of viral marketing campaigns and expert bloggers have finally convinced you that social media is a force to be reckoned with.  Communication platforms such as Twitter, FourSquare and Facebook allow companies to create and … Continue reading

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5 Online Marketing Mistakes You Should Avoid

Shocking, isn’t it? Much of marketing (and life in general) is about learning strategies for success, but also about learning from the mistakes of others.  Here are some tips that will prevent your audience and social media pundits from exclaiming, … Continue reading

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What are Social Objects?

  This could very well change the future of marketing (the bowling ball, not the kid. Okay, maybe the kid too).   Social studies, social media, social networking, social justice, social security and now, social objects.  But before you roll … Continue reading

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Social Media: Changing the Business Landscape

There is no doubt that social media has changed the face of business, communication and life as we know it today (that last part was added for drama).  A picture is worth a thousand words, and this infographic via Penn-Olson … Continue reading

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The Digital Revolution: Keep Calm and Carry On

Do as it says and I promise Twitter won’t deploy an explosive device. OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?, a free eBook with the goal of moving its reader to the “era of digital awesomeness”, dispells … Continue reading

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Creating the Perfect Name for Your Blog

I’m one to embrace technology, so learning to use a new communications platform such as WordPress wasn’t particularly daunting.  Identifying a name for my blog however, was a whole other ball game.  My first instinct?  Something simple, like glorialee or, … Continue reading

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